Client kick off
meeting
Preparation and pilot testing
Client check-ins
Moderated user testing
Analysis and prototyping
Final presentation
Impact
Increased target user influx on the website and more retention
Research! Research! Research!
Moderated User Testing
Interview sessions with users to follow their journey on the website in a moderated setting
8 Moderated User Sessions were conducted
Learn something new and get creative inspiration
Engage and feel connected with artwork
Understand stories, influences, and history related to artwork on a unique level
Share thoughts and interpretations with friends and other casual learners
"I feel annoyed and stupid when I don't understand the meaning behind the artwork"
Individual Research
Severity Rating
Rating the Severity of the theme/issue on a scale of 1 (least severe) to 4 (most severe)
4 rating
3
rating
2
rating
2
rating
The domino effect honours the thoughts of our users and feelings and how they impact each other as usability themes
User Journey
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Opportunity!
To take our work a step forward we redesigned the MoMA website for desktop and mobile with wireframes.
This was an outcome of personal individual research.
IMPROVED GRIDS
BIGGER IMAGES
SUGGESTIVE SEARCH
USER INVOLVEMENT
CONNECTIVITY BETWEEN ALL PAGES
The Collections Page
Artists Page
IMPROVED GRIDS
CLEAR INFORMATION
BIGGER IMAGES
KEY WORDS FOR SEARCH
USER INVOLVEMENT
CONNECTIVITY BETWEEN ALL PAGES
Art Terms Page
IMPROVED AESTHETICS
BIGGER IMAGES
SEARCH BAR
INTERACTIVITY
USER INVOLVEMENT
CONNECTIVITY BETWEEN ALL PAGES
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