/designery | Divyansha Arora

Pin by Charis Altea Java on Aesthetic _ Textured canvas art, Minimalist wallpaper, Texture

Project

Mobile application design

Role

Solely ideated the app and made mockups using Figma

Time

1 month

Goal

Designery is an app taking forward the conventions of design.

It helps the clients match with a designer who understands their aesthetics and can help best with their projects.

Pain point

To establish yourself as an interior designer it is important to have a good clientele.
The designers have a hard time to find their niche and start their own business.
At the other end the consumers find a hard time to seek guidance.

For eg. an interior designer with minimalist approach wouldn’t work for a client who has a maximalist aesthetic

Who is it for?

Designers - who are just starting out and want to build their business

Clients - from Bourgeois sector of the economy seeking help with interior design decision making.

User Interview Highlights

Designers

“Its so difficult to start out as a designer where you don’t have any industry experience or contacts.” Ashrey Puri

“The convention is to work in a small studio and create a good relationship with the clients,then start your own business. This could take 5-10 yrs.” Miriam,

Interior design student

Head architect at Miriam Architects

Prospect Clients

“I always get so confused with what my aesthetic is and what will look good or bad with the furniture I already have.” Gatha Bakhta.

“Space organisation is always a task! Having someone who can guide you with the process is always better.” Ekam Singh Sahni

Home maker

New student

Solution

Connect designers (who are starting out) to clients

Help people who want to design their spaces

User Personas

ANUSHKA VAIDYA, 24

SINGLE, GRADUATE STUDENT IN INTERIOR DESIGN AT PRATT

Wants to start her own interior design studio.

Bio

Anushka is a hard working and passionate designer.
She is an architect and studying interior design at Pratt.
She loves to experiment with different cuisines.
She loves to go out on dinners and enjoy quality time with friends and family.

To be able to create a clientele on her own
Network and talk to people in the industry to create contacts

NEEDS

She finds tough to even think about catering all the resources to start her own design firm.
Has a creative mind but doesn’t get time to

PAIN POINTS

Easier way to organise her work and projects
Simple ways to get in touch with clients and vendors
Generate multiple sources of revenue

GOALS

To have a managing app that helps in revenue generation
Make revenue generation simpler
Easier to establish as a designer.

RECOMMENDATIONS

RONAK LAUNGANI, 36

WORKS WITH FOODHALL AS A MANAGER

Wants to become a real estate broker.

Bio

Ronak is a manager for now and she wants to break into the world of real estate.
He has two kids and wants to invest in their upbringing.
He spends most of his days after work at home by herself.
He loves to decorate his house and keep adding new elements.